Top 10 Ways To Increase Sales In 2010” – Part 1 2
4. Spend money on those who are spending with you
This is not the time to be taking a shotgun approach to sales, trying to sell all things to all people. Rather, this is when you should be targeting those who know you best—particularly customers that have a higher propensity to buy from you in good times and bad. Spend money on those who are spending with you. Don’t make the mistake that so many companies make during an economic downturn, taking a hatchet to their marketing budget. There’s a real opportunity right now for smart companies to step up their advertising and marketing efforts—provided that they are willing to invest the time to target who they are going to reach with their message and then measure the results.
In addition, consider how you can improve up-selling and cross-selling in your current market. Look carefully at who buys your products or services. Let’s say you’re a sales rep for a food-services company and you notice that your product line is selling briskly among women who are Toronto-based restaurant owners in the 45–65 age bracket. Maybe that’s who you should be targeting. Find out what their needs are, and market aggressively to them, showing how your product meets that need.
5. Network
There are many mysteries in life, but this much is clear: nothing can help you get by like a little help from your friends. This is just as true in sales as it is in life. Truly effective sales people – the ones who always have time to make one more prospect call, finish one more project and grow their client base by another 10%, all while bringing fresh-baked cookies to the office every day – all have one thing in common. They are all more likely to employ a broad network of connections, friends, family and acquaintances to help them seize opportunities, and respond to challenges. In other words, the most successful and effective sales people are also the ones who are most likely to ask for help.
Many people feel that networking is something that only business people do – that it’s only used to grow your business, sell more products or find a new job. This simply isn’t true. Think about it on a personal level. Would you rather go to a dentist whose name you found in the phone book, or the one who your neighbor with the perfect smile always recommends? Would you prefer to shop for a used car at the first dealer you come to on the highway or one who’s a personal friend of your sister-in-law’s?
The fact is, in our personal lives as in our careers, we succeed or fail based on our networks, and on people. As has been said many times: “take care of your people (or, in this case, your network), and your business will take care of itself.”
Stay tuned as the next Engaging Ideas issue will reveal Part Two of the Top 10 ways to sell more in 2010 – ideas six to ten!
Top 10 Ways To Increase Sales In 2010” – Part 1
It’s 2010! And in honor of the new decade I thought we could start of the year with a top 10 list.
We look at the first 5 on our top 10 list. You might notice that the entire list is focused on the front end of the sales cycle. Specifically targeting, prospecting and calling net-new leads. That’s because in order to make sales, you have to have more leads and better quality leads. You might remember that I am particularly fond of the expression “every sales problem can be solved with improved prospecting skills.”
Enjoy the list and be sure to implement all 5 ideas this week. I know that you will have a perfect 10 year if you do!
1. Make just one more call
In my experience studying scores of both mediocre and successful sales people, I have discovered that the most reliable key to enduring success is discipline.
* Discipline to provide just a little bit better service than your competitors offer or your clients expect.
* Discipline to make one more call, attend one more networking event or block an extra hour in your calendar every day to do business development.
* Discipline to document the objections you receive and create responses to deal with them consistently and effectively.
* And discipline to practice your sales presentation one more time, every time you head out the door to meet a prospect or close a deal.
Discipline is the one sure way by which poverty may be converted into riches, failure into success – and short-term success into a winning track record that will last throughout your entire career.
2. Make testimonials part of your strategy for cold calls
Turn a testimonial into an opening statement that you can use when making your cold calls. It’s a great way to get the conversation started on the right note because it’s one (or more) of your customers who is talking about all the great things you can do for that prospect at the other end of phone. This strategy can be really compelling when the testimonial is one that the person you are calling can relate to specifically in their line of work. Let’s say I’m calling a prospect in the tourism industry and I share with them a sample of the great feedback I received recently from a client who works for that industry’s national association, I’m making it clear that I understand the challenges they have to deal with in their work. There’s also a deeper message being processed by the person I’m calling: “If Colleen has worked with them, then she understands what we need and if she understands what we need, then she understands me.”
3. Create a Profit 100
Ask yourself: who are your best buyers? If you sell B2C, whether you’re a dentist, accountant, chiropractor, real estate broker or financial advisor, chances are your best buyers live in the best neighborhoods. They have the most money and the greatest sphere of influence. So take a look at your current customer list, identify where your best customers live and target your marketing efforts to others in those neighborhoods.
If you sell B2B, your best buyers are usually the biggest companies that are spending money and are profitable now. Check your database, who spent last year? Chances are, they will be spending again this year
Once you have your list create a plan to reach out to this best buyers at least every other week, no matter what, to let these companies know who you are?
Marble Tiles – Things You Need To Keep In Mind Before Going For Them
If you are fond of aestheticism and want to see your home and office in a distinct way then consider marble tiles as your ideal ingredients. These tiles are the most gorgeous and spectacular flooring equipments currently available in the market. In terms of quality, these tiles can beat even the highest forms of granite tiles. Along with floors, you can use these tiles on walls.
Before you go for marble tiles, you should have proper knowledge and understanding of these materials. You should know what kind maintenance is required, specification of each tile, the grades available, the drawbacks of the material and so on.
You should keep in mind that marble tiles are generally the ‘leftovers’ from the cutting of large sized slabs, because the largest possible sizes of marble tiles are given preference in the cutting and grading processes. That’s why finding a set of texturally and visually compatible tiles large enough for one’s purpose can be a daunting task. That’s the reason, you must take two major counts; first of all, you should purchase marble tiles only from an established and authorized marble tiles exporter, who can only assure you high quality tiles. Second, let the entire work of tiles installation done by a skilled and experienced installer, since installation is the most crucial step of the beauty of these tiles.
An experienced installer will also give you the assurance that there is no future warping of the titles’ surfaces by embedding it in consistent moral bed.
To summarize, to enhance the aesthetic radiance of your living place or office, decorate that with marble tiles. And to avail the best quality tiles at most affordable costs, go for a marble floor exporter. You will find a number of tiles exporter online, which will facilitate you to order your favorite types of tiles in easiest of manner.
Dollars 4 Gold Scam Or Worried Competitors?
There are thousands of scams to be found online and offline. There have always been the percentages of those who will steal either because they feel they’re unable to obtain it in any other way or because they’ve found manipulating others out of their hard-earned money is easier or more exciting than doing it honestly.
Running across a few random reviews concerning the dollars 4 gold scam was somewhat of a shock because of a few personal sales that were of quite the opposite opinion of these reviews. These personal sales were not just satisfactory but they were felt to be a very accommodating company that was efficient, professional and pleasant. From a personal point of view it was felt that the tone the reviews were written in was the familiar echoes of envious and panicking competitors that are realizing that maybe another company was getting customers that they felt should be theirs.
So instead of looking at what they could do to better their own business the apparent mentality seems to be to label them the dollars 4 gold scam in order to make theirs appear better than the one they just trashed. This is an old well-known trick that has been labeled as a scam of sorts that is undesirable, of bad ethics and is an action of an insecure and blaming personality.
A pessimistic attitude along with a touch of pinned-up anger or resentment and a low self esteem that festers too long can result in this type of behavior seeping into the advertising and marketing and soon will be labeled the website with the unprofessional and unethical webmaster. It is strongly suggested that when reading the dollars 4 gold scam reviews an open mind and intuition are firmly in place to help determine the motive and personal opinion of the reviews.
Another Way To Make Money In These Hard Times Is To Sell Platinum
Selling platinum is an option when you are looking into making some extra money. Platinum is one of those precious metals that vary in value from time to time. Most people do not realize that platinum sells at a higher price than gold does. While that is true, most folks also have more gold in their possession than they have platinum.
At least, that is the common assumption of jewelry owners. The truth is, while gold most likely comprises the biggest portion of the many pieces of jewelry that an owner has, platinum may also be an ingredient as well. So in order to sell platinum as a element in its own right, the metals would need to be refined in order to separate then into individual elements.
One reason that many families are looking to sell their old jewelry that is just sitting around collecting dust is that they would like to have a few of the extra benefits that can be afforded them by having a little extra cash. Taking that nice vacation that has been a goal for so long might just be one of them.
When looking to sell platinum jewelry, you can go online and investigate the resources to be found there. That might be a better choice than taking your precious metals to a local pawn shop where you will not get the best value for your metals. You see, pawn shops could also be selling to the online brokers, which would mean that the middle man would need to make money as well, which would reduce what you could be making if you were to sell your platinum directly to the buyer.
Of course, as always, check out your resources to make sure that when you do sell platinum you get the best possible rate around.